About Compass Consulting

Cut through the Noise. Make AI Work for You.

I'm Susan Roth, founder of Compass Consulting. I started this business to help companies like yours cut through the noise and make AI actually work — for your team, your brand, and your bottom line.
I specialize in making AI approachable, actionable, and impactful for service-first businesses. My approach blends strategy, empathy, and hands-on know-how to integrate AI into your daily workflow — saving you time and amplifying what makes your business great.

Meet Susan

AI isn’t just changing how we work — it’s changing who we can be at work. I started Compass Consulting because I believe this technology, when applied thoughtfully, has the power to reduce burnout, elevate creativity, and unlock better ways of doing business.

I help organizations bridge the gap between what AI can do — and how to strategically apply it. You don’t need to become an expert. You need a trusted partner who can show you what’s possible, where to start, and how to get measurable ROI, fast.

My Background

Before launching Compass Consulting, I spent over 15 years in B2B marketing roles across high-growth, high-pressure industries — including digital infrastructure and data centers. I’ve worked closely with revenue leaders, creative teams, and operations pros, which means I understand the realities of growing a business from the inside out.

In 2023, I launched an internal AI literacy program at a global digital transformation consulting firm — helping marketers and business leaders understand how to use generative AI strategically. Since then, I’ve continued to deepen my expertise through countless hours of advanced training, certifications, and real-world consulting engagements.

Marketing AI Institute Mastery Member

AI for Business Leaders Certification, Allie K. Miller [Cohort #2]

AI Strategy & Prompting Certifications

Specialized AI Certifications

My Strategic Approach

At Compass Consulting, AI isn’t about chasing trends or piling on new tools — it’s about finding what fits. I work with you to identify where AI can create real value, then build tailored, strategic solutions grounded in how your team actually works.

Whether we’re mapping your first workflow or leveling up your team’s prompt skills, I meet you where you are. Together, we’ll focus your efforts, prioritize high impact use cases, and move forward with clarity and confidence.

No hype. No jargon. Just smart, sustainable progress.

Co-created with ImageFX

Discovery & Audit

Understand your goals, challenges, and current workflows
→ Identify low-effort quick wins + strategic opportunities

Strategy Design

Tailored recommendations aligned to your business and brand
→ AI solutions that align with your brand + operations

Hands-On Training

AI literacy workshops, prompt writing sessions, and tool walkthroughs
→ Practical skills, ready to use day one

Ongoing Support & Optimization

Implementation guidance + long-term planning
→ Sustain, optimize, and grow with confidence

What to Expect When We Work Together

You can expect a collaborative, step-by-step approach that meets you where you are and grows with your needs:

Discovery & Audit

Understand your goals, challenges, and current workflows

→ Identify low-effort quick wins + strategic opportunities

Strategy Design

Tailored recommendations aligned to your business and brand
→ AI solutions that align with your brand + operations

Hands-On Training

AI literacy workshops, prompt writing sessions, and tool walkthroughs
→ Practical skills, ready to use day one

Ongoing Support & Optimization

Implementation guidance + long-term planning
→ Sustain, optimize, and grow with confidence

Ready to Explore What AI Can Do for Your Business?

Not sure where to start? Let’s connect. We’ll talk about where you are, where you want to go, and what “better” could look like with the right tools in place. Whether you’re just curious or ready to get started, our first conversation is always focused on clarity, not a sales pitch.
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